LOBACK Consultancy

Ana Loback MBPsS, MSc Occ.Psych

Consultant Business Psychologist | Executive Coach | Speaker | Trainer
Director, Loback Consultancy

Business psychologist and executive coach currently focusing on applying Positive Psychology as a framework to enable excellence in organisations, teams and individuals. Over 10 years experience in consulting, across public and private sectors, with a focus on leadership, team development and high performance.

Key interests lie in coaching, leadership development, team development, and research, particularly in positive psychology and the strengths approach.

Top strengths: creativity, leading, developing others and strategic mindedness.

A Principal Practitioner with the Association of Business Psychologists (ABP), graduate member of the British Psychological Society (BPS) and the Division of Occupational Psychology (DOP), working towards becoming a Chartered Occupational Psychologist, member of the International Coach Federation (ICF) and the Academy of Executive Coaching (AoEC).

Qualified Psychometric test user in Occupational Ability and Personality testing (BPS Level 1 & 2, former Level A & B). Certified in a range of psychometric instruments including Saville Wave, Strengthscope, StrengthscopeTeam amongst others.



Design, development and delivery of the following solutions:

  • Leadership development programmes
  • Team development programmes
  • Psychometric feedback
  • Executive coaching
  • Performance management
  • Graduate development programmes
  • Career development
  • Cross-cultural facilitation experience

Multi-sector experience:
Delivery of coaching and facilitation in various organisations within Public and Private sector, including retail, banking, investment banking, health services, housing, legal, technology, pharma and higher education.



  • Association of Business Psychologists (ABP)
    Principal Practitioner
  • British Psychological Society (BPS)
    Graduate Member, since 2009
  • British Psychological Society (BPS) - Division of Occupational Psychology (DOP)
    Member, since 2009
  • Academy of Executive Coaching
  • International Coach Federation (ICF)


Songwriting is another great passion - album of originals released in 2013 available on iTunes and all the other major online retailers. www.analoback.com

Loback Ltd · e-mail: info@loback.com · Tel No: 0845 8689957 · London · United Kingdom · Registered in England and Wales No: 06739407