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Games designer Jane McGonigal and Mark Holdum from media buying agency PHD talk to John Plunkett at the 2013 Cannes Lions Festival of Creati ... read more >>
Empathy is the capacity to recognize and even share feelings that other people are experiencing. Have you ever realized how problems tend to isolate people and how that feeling of isolation is almost worst than the problem that originated it? Knowing that you are not alone, that there is someone else who recognizes, understands and shares your feelings is essential in overcoming your problems. So, are human beings innately emphatic or do we have to make a conscious effort to feel other people’s pain? This takes us to the different conceptualizations of human nature.
I’ve always loved music. My parents tell me that even as a baby I was so sensitive to melodies that hearing tunes in minor chords would instantaneously bring tears to my eyes. I remember being told off at school for singing all the time during classes, especially when doing exercises, drawing in arts class or during any such activities that required my concentration. It’s like I needed to sing to think.
It is undeniable that we live in the age of the internet. Its presence and influence are nearly global, affecting almost every sphere of human life, with ramifications in the social, cultural, economical and political arenas. However, it is in the business field that the internet has made the most significant and lasting impressions, forever changing the way we buy and sell things. The internet has completely transformed marketing, changing how brands and companies communicate, relate to and sell/ market their products to customers. But first thing’s first and let’s be honest here: there is no quick-fix solution or recipe for success in internet marketing.
For many of us this is the time of year for making new resolutions such as quitting bad habits and winning the battle against addiction. However, whether it’s quitting smoking, junk food or bad management habits, we all know how this can be extremely difficult to follow through. In fact, the reason why it’s so hard to break our bad habits is because they get literally wired into our brains.
I was talking to some friends yesterday about their new year’s resolutions. Understandably this is the trendy topic right now. This is the time of year when people think about their dreams, their goals in life and their aspirations. It is also the time of year when people experience a certain degree of frustration when realizing that where they are in life is not where they aimed to be. Looking back to our goals from the previous year and assessing our successes and failures throughout the year may not be a pleasant experience but it’s an inevitable stage of the process of succeeding at anything in life.
Psychology is the science of the human mind, it seeks to understand and explain thought, emotion, and behaviour. How can we apply the knowledge provided by psychology to the business arena, in particular to the way we engage and communicate with our customers, with a focus on improving the quality of our business relationships with our clients?
A 4-step Social Media Plan for Small Businesses
Social media is useful for almost every type of business, from retail to professional services. Not only large brands can profit from social media but there are many rewards for small businesses that are ready to invest wisely in this new way of marketing such as improved customer loyalty, greater brand exposure and increased referrals.
There are about 7000 different languages in the world today with distinctive structures, different lexical systems and elements that can help us decipher human evolution, behaviour and cognition.
Twitter is a social network used daily by millions of users all over the world to create, find and share messages. What began as an experiment inspired by the concept of an ‘away-message’ merged with the freedom and mobility of SMS, quickly began to grow as an instant communication network and today is being used not only to build connections and communities but to expand businesses too.
This is it! You made it through the first stage of the process: you were called for an interview, out of God knows how many dozens or even hundreds of other CVs and cover letters. Now it’s up to you to bring your resume to life and sell yourself on that day.
Universities and employers have attempted to define a sub-set of skills, referred to as “employability skills”, which are basically the attributes that help people respond to the changing demands of the workplace and contribute positively to their employer’s success and their own progress. Many different elements contribute to your employability, both internal, such as your skills, knowledge and personal attributes as well as external, such as personal circumstances and labour market conditions.
Most people don’t like going to job interviews: the nerves, the anxiety for being grilled and the fear of failure are just a few of the reasons why. It is possible to overcome these feelings, change perspective and not only excel but, most of all, enjoy this process and achieve good outcomes.
Your Twitter followers are more than just a number. Knowing your target market and your audience is one of the golden rules in marketing and communication. These very same rules apply in the way you market and communicate your brand in social media channels. How well do you know your Twitter followers? Do you take time to check out their profiles or are they just a number for you?
Many people spend a considerable amount of time, energy and resources trying to find their purpose, their mission in life and usually they look everywhere: books, motivational messages, other people’s advice, questionnaires, etc. Perhaps you’re in this same situation right now, wondering what it is that you should be doing with your professional career, with your life, not sure if you’re in the right job or in the right course… Have you ever thought that perhaps the answer is simpler than you thought?
What is in the basis of the true happiness that exudes from within? In fact, what is happiness? “Happiness resides not in possessions and not in gold, happiness dwells in the soul.” Democritus
Drawing on the science of Happiness to learn how to become happier. In recent years, science has awakened for the importance of studying psychological wellbeing and happiness. What makes people happy? How can people learn to be happier? What are the benefits of happiness for the human mind and body?
Social media networking has changed the word radically. There are no barriers for communication, interaction is bigger and faster than ever through navigation in websites such as LinkedIn, Twitter or Facebook, where you can connect with people from across the globe in real time, at all times!